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Intro To Search Engine Submission
How can I get my site listed with search engines?
It sounds like a pretty simple question, but sadly, search engine
submission can be a complicated subject.
Have no fear. This guide will take you through the essential and
relatively easy steps you can take to get listed with search engines.
Before we begin, it's important to make a distinction between search
engine submission and search engine optimization. These terms, along with
others, are sometimes used synonymously to discuss different efforts to
promote sites on search engines. However, within this section of Search
Engine Watch, they will be used to refer to some very specific activities.www.tartoos.com
Search Engine Submission: Getting Listed
"Search engine submission" refers to the act of getting your web site
listed with search engines. Another term for this is search engine
registration.
Getting listed does not mean that you will necessarily rank well for
particular terms, however. It simply means that the search engine knows
your pages exist.
Think of it like a lottery. Search engine submission is akin to you
purchasing a lottery ticket. Having a ticket doesn't mean that you will
win, but you must have a ticket to have any chance at all.www.tartoos.com
Search Engine Optimization: Improving The Odds
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"Search engine optimization" refers to the act of altering your site so
that it may rank well for particular terms, especially with crawler-based
search engines (what these are will be explained later in this guide).
Returning to the lottery model, let's assume there was a way to increase
the odds of winning by picking your lottery numbers carefully. Search
engine optimization is akin to this. It's making sure that the numbers you
select are more likely to win than purchasing a set of numbers at random.www.tartoos.com
Search Engine Placement & Positioning: Ranking Well
Terms such as "search engine placement," "search engine positioning" and
"search engine ranking" refer to a site actually doing well for particular
terms or for a range of terms at search engines. This is the ultimate goal
for many people -- to get that "top ten" ranking for a particular keyword
or search terms.
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Search Engine Marketing & Promotion: The Overall Process
Terms such as "search engine marketing" or "search engine promotion" refer
to the overall process of marketing a site on search engines. This
includes submission, optimization, managing paid listings and more.
These terms also highlight the fact that doing well with search engines is
not just about submitting right, optimizing well or getting a good rank
for a particular term. It's about the overall job of improving how your
site interacts with search engines, so that the audience you seek can find
you.
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On To Submission
The next few "essentials" pages cover the basics of search engine
submission. If all you do is the instructions on these essentials pages,
you'll receive traffic from search engines. However, if you have time, you
should also read beyond the essentials to understand how optimization can
increase your traffic and other ways you can market your site with search
engines.
Links along the way will explain where and how you can learn more within
Search Engine Watch, should you have the desire. Some of the in-depth
information is only available to Search Engine Watch
members.
See the
membership information page
to learn more about becoming a member.
www.tartoos.com
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